Safia Minney is famous as a revolutionary fair trade trend entrepreneur. She is also the first lady of fair trade fashion. Safia Minney is an organizer of environmental and fair trade lifestyle and fashion brand “People Tree”. According to her, fashion is very much important. During her teenage days, she even worked in the local market and loved the car boots and charity shops. Safia Minney has a good knowledge about publishing and marketing. She says that the clothing production business plays a vital role in developing countries. But unfortunately, in some countries people are not comfortable with fast fashion.

Safia Minney, the first lady of fair trade fashion laughingly says that once at her young age she danced idiotically wearing polo neck, pair of wedges and high flares. Her first job was in London. She has also worked for the “creative review magazine”. Furthermore, at the same time, she developed her interest for print and fabric material. While talking about the fashion and style, she also talks about unsavory and unpleasant side of the fashion world. She says that synthetics are very bad for the surroundings. She personally loves to wear leather .

Safia says that the plastic or synthetic shoes take around hundreds of years for degradation. The first lady of fair trade fashion says those nine years before when they have established “people tree”; the public thought that they are crazy. But now the situation has changed. People are no more uncomfortable with fast fashion. She is also eminent for having interest in trade, social justice and environmental issues. Her “fair trade” has won many awards and now, Safia Minney is famous as one of the world’s leading female social entrepreneur.